5 tips for choosing a typeface for your graphic design projects

Be unusual

If you're designing an identity, try to use something unique. Stay away, for example from the typefaces that came with original Laserwriter. They have been used so often, they are now clichés. Stay away from the list of typefaces from the Web Safe group. Stay away from just about anything in a phonebook.

Take your time

For a logo design, you should spend hours, not minutes choosing a typeface. Identity design says a lot about who the company is so put some good type choosing something appropriate.

Study the history of the face

Some typefaces are built to emulate a certain period in time or place. Historically, for example serif typefaces are considered less modern than Sans serif typefaces. Other fonts are even more obvious and convey a definite sendse of time or place. Case in point the Wonton typeface is reminiscent of an oriental place, Broadway reminds us of the roaring twenties. Be cognisant of the unspoken meaning of faces so that you don't communicate unapropiately.

You get what you pay for

If at all possible and if you can afford it BUY typefaces from reliable vendors. Some of these typehouses have been in business before the age of computers and the quality and detail in their fonts show. You can sometimes get a good font from a free collection, but you get what you pay for.

Study typefaces

Study contemporary ads in magazines like Wired and industry publications like Communication Arts, How Design to see how the style of typefaces is being affected by time. Like everything in life, fonts tend to have a lifespan and what seemed very adequate a while back might now be considred dated.

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